Building something new
Hi, I'm
Software Engineer · AI & Agentic Systems · Lahore, Pakistan
I build scalable web products end-to-end — increasingly with AI in the loop.
I'm a software engineer based in Lahore, Pakistan, with 7+ years shipping web applications for teams around the world — leading engineers and owning features from data model to pixel. Lately I've been bringing LLMs into products where correctness actually matters: RAG, agents, and Model Context Protocol tooling.
Selected work
Case study 01 · Pixis
One source of truth for advertising across every major channel.
An AI-native ad-operations platform that plans, creates, and analyzes campaigns across Google, Meta, TikTok, and DV360 — driven by natural language, with the guardrails to run safely on real ad spend.
Case study 02 · AI · Agentic Systems
An autonomous AI engineer for your GitHub issues.
A multi-agent system that reads a GitHub issue, indexes the repository, researches the problem, plans a fix, writes real diffs and tests, reviews its own work, and then opens a pull request — orchestrated as a stateful LangGraph pipeline with RAG over the codebase and live, streamed progress.
Case study 03 · AI · Recruiting
Hire from your resumes, in plain English.
An AI resume-search tool that doesn't just retrieve candidates — it grades them. Ask in plain English and it reads the requirement, scores every person in your pool on skills, role, and experience, and hands back a ranked shortlist with a confidence score and the matched vs. missing skills behind it.
Case study 04 · Social Media SaaS
Create, schedule, and publish content across every social platform.
FeedHive is an AI-powered social media management platform. I built the multi-platform integration layer and publishing backbone — typed API clients for X, LinkedIn, Facebook, Instagram, Pinterest, and TikTok, plus the publisher, analytics, and DynamoDB-backed core that keep it reliable at scale.
Case study 05 · Amazon SaaS
Resolve violations and regain confidence in your Amazon business.
A data-driven SaaS platform that helps Amazon sellers recover suspended accounts — centralizing appeals, documents, services, and communication into one structured, workflow-driven system.
Case study 06 · Retail Media
Real-time analytics and campaign optimization across marketplaces.
A scalable data-engineering platform that ingests, processes, and analyzes retail media data across Amazon, Walmart, and Instacart — powering real-time analytics and automated bid & budget optimization.
Case study 07 · Real Estate Fintech
A digital platform for the home-buying experience.
A real-estate fintech platform that connects home buyers, mortgage advisors, buying agents, and partner agencies in one ecosystem — with AI-driven workflows and real-time progress tracking across every role.
Case study 08 · DTC Pet Wellness
Personalized daily supplement treats for healthier, happier dogs.
A direct-to-consumer brand that turns a short quiz about your dog into a custom pack of four daily supplement treats — built as a headless Next.js storefront on Shopify, with the personalization engine and subscription commerce behind it.
About
I care about the unglamorous parts of software that make products trustworthy: clear data models, honest error states, and systems that behave predictably under load. Good engineering, to me, is mostly about removing surprises.
Over 7+ years I've shipped across the stack — React, TypeScript, Next.js, Node, Python, and PHP — for startups and remote US teams, and led engineers as a team lead. That range means I can follow a feature from a database migration all the way to the pixel.
Most recently I've been wiring LLMs into real products — RAG, LangChain/LangGraph, MCP, and the OpenAI and Anthropic APIs. Outside of work I've taught web engineering, and I stay active in the community as a Stack Overflow contributor.
Experience
Confidential
Newest chapter — building and scaling product engineering at a company I'm keeping confidential for now.
Techesthete
Led the engineering team — owning architecture, delivery, and mentorship across the product.
Bookimize
Led frontend engineering and delivered production software for a US-based product team.
Interstride
Frontend-focused engineer on an ed-tech platform serving international students.
Bykea
Built and shipped features across Bykea — Pakistan's all-in-one app for transport, delivery, and payments.
Techesthete
Shipped product features end-to-end and mentored junior engineers.
Earlier
Education
University of the Punjab
2016 — 2020
CGPA 3.24 · PUCIT
Punjab Group of Colleges
2014 — 2016
1009/1100 · 2nd in college, 4th in Lahore Board
Toolkit
Contact
Have an idea, a problem worth solving, or a role worth exploring? Send it over — I read everything and reply personally.
Prefer email?
muhammadatif.pucit@gmail.comMessage sent!
Thanks for reaching out — I'll get back to you soon.